Netflix Issues Warning About ‘Birdbox’ Challenge

Birdbox has gone viral ever since it’s realease mid last month and has seen fans taking part in a challenge that has surfaced on the internet ever since. The challenge involves netizens doing everyday tasks blindfolded inspired by the new thriller’s plot, which takes place in a post-apocalyptic world where people need to wear blindfolds to block the outside world and prevent themselves from being possessed by demons that prey on their worst fears and lead them to commit suicide. Malorie, played by Sandra Bullock, then takes two children on a blindfolded journey to reach a sanctuary.

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes,” Netflix tweeted.

Using the hashtag #BirdBoxChallenge, social media users posted photos and videos of themselves attempting to do tasks like using the escalator, operating a scooter indoors and dancing without their sense of sight. Most videos end in people falling or crashing but fortunately, no serious injuries have been reported yet.

“Bird Box” became Netflix’s most-watched film within the first seven days of its release and the streaming service wrote on Twitter with a GIF, “Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched ‘Bird Box’ — best first 7 days ever for a Netflix film!.”
Fair warning to all taking part in the challenge, do so at own risk.



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